REFERENCE

AI visibility glossary.

Direct definitions for the concepts businesses encounter when optimizing for AI answer systems.

A

AI visibility

How easily AI systems can access, understand, validate and potentially reference an organization or its information.

G

GEO

Generative Engine Optimization: improving content and machine-readable signals for generative AI discovery and answers.

E

Entity clarity

The consistency and specificity with which a company, person, product or place is identified across sources.

S

Structured data

Machine-readable markup, often Schema.org JSON-LD, that describes entities and relationships using defined types.

A

Answer readiness

The extent to which content directly and credibly answers important questions about a topic, service or organization.

R

Retrieval

The process by which an AI system finds external information to help construct an answer.